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Mainstream TV Networks vs OTT Services: The Evolution of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation
Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks a